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How to use Instagram ads to promote your Shopify store

Instagram is not only a useful way to connect with people who like what you do, but also a great platform to broaden your audience via paid ads. If you’re looking for a straightforward rundown of how to run Instagram Ads for Shopify, then look no further. Here is an easy-to-follow guide for how to create a successful Instagram ad campaign. The First Steps First, you need to link your Shopify account to your In...

Online Store Strategy

As exciting as it might sound, you wouldn’t start an amazing journey without any idea of where you’re going, or how you’re going to get there. But most people who start online stores do just that, despite the fact that starting a business is one of the most demanding and expensive journeys you’re likely to ever take. It’s also brilliant and exhilarating if it goes right, and a plan will give you t...

How to write product descriptions for online shopping

It’s one of those jobs a lot of merchants avoid, most do poorly and a small number hit out of the park: product description text for your online shop. But if you put yourself in the customer’s position, it’s easy to see that description text is actually a great opportunity for merchants: the right words will subtly entice and persuade, while giving the facts that the buyer is after. So how do you do...

How much does a good ecommerce site cost?

From people just starting out with a single product store, to those with sites of catalogues with thousands of SKUs, every merchant wants to know the cost of building an ecommerce site. While we’re going to outline here the general dollar spend you would be looking at, it’s important to consider that cost is not just money: it’s money plus time plus convenience. This is nowhere more true than in online store develo...

Stuff to know about online shopping payments

It’s the pointy end of retail: getting the money. Seems simple, but ecommerce has found it’s way to complicate it. Here we explain. Apart from your presentation of goods for sale, there are three critical parts to your online store: the shopping cart, the checkout and the payment gateway. The shopping cart is the page where customers review their order and add or delete units of each item. They may enter a coupon code...